oUR PRIVACY POLICY

We are The Taste Collective, a UK-based consumer research panel dedicated to gathering consumer insights through fun, engaging, and rewarding research. Our research activities help shape the future of food and drink.

When you join The Taste Collective or participate in one of our research activities, we may collect:​

• Contact details (e.g. your name, email address, social media handle if you respond to social posts and, where necessary, your phone number should we need to contact you directly)

• Demographic data (e.g. age, gender, location, dietary preferences)

• Feedback and opinions shared during research

• Recordings (if you're taking part in an online session with your camera on)

• Incentive details (e.g. email for online voucher delivery, home address for hampers)

We only collect the information necessary to match you to relevant research and to conduct that research effectively.

We use your information to:

• Invite you to relevant research opportunities via email or social media

• Carry out research sessions (in-person or online)

• Send out incentives such as online vouchers

• Analyse consumer opinions for research reporting (all data is anonymised in reporting)

We’ll reach out via:

• Email, using the details you provided when joining the panel

• Social media, if you’ve engaged with us or responded to recruitment posts​

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You can opt out of communications at any time by contacting us or using the unsubscribe link in our emails.

Your data is stored securely, and we follow all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We never sell your personal data. Any data shared with clients is anonymised, unless you give explicit permission otherwise.

For certain projects (such as online interviews or group discussions), we require that cameras are switched on to ensure quality engagement. These sessions may be recorded for research purposes, but we’ll always let you know in advance and ask for your consent where required.

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Please note that if you fail to switch your camera on or participate to a sufficient level, the Taste Collectors reserve the right to remove you from the session and, if necessary, withhold any incentive.

On occasion, we may share quotes or feedback from our community members with our clients. When doing so, we will ask for your consent prior and only use your first name to ensure that you remain anonymous and unidentifiable.

For certain projects, we offer online voucher incentives as a thank you for taking part. These are sent via email after participation and depend on specific eligibility and completion requirements set for each project.​ For other projects, you may be entered into a prize draw for the chance to win a reward. For full terms and conditions, please visit here.

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The Taste Collective and our researchers comply to MRS (Market Research Society) standards and regulations which can be found here.

You have the right to:

• Access the data we hold about you

• Request correction or deletion of your data

• Withdraw from our panel at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being mishandled

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To exercise your rights, please email us at hello@thetastecollective.co.uk.